Brand name: BCBGeneration
BCBGeneration is a subordinate brand of BCBG, specially built for girls, supplying dresses, tops, bottoms, shoes, intimates, jewelry and other accessories.
They are leading a new lifestyle and trend in fashion world, with a goal to bring fashion to every girl, with a perfect combination of femininity and toughness.
Dresses, tops, bottoms, shoes, intimates, accessories
Time and place: 2009, US
Early products: clothes and accessories
Founder: Max Azria
Creative director: Joyce Azria
Fruitland Ave. Vernon, CA, US
US, Canada, Indonesia, Mexico
Fashion jewelry: USD6.38-USD88